16 May, 2012

Explain the emergence of International Political Economy as a field, and why, if at all, it is relevant today?


Explain the emergence of International Political Economy as a field, and why, if at all, it is relevant today?

International Relations (IR) has traditionally focused on questions of war and peace and conflict and co-operation between states. International Political Economy (IPE) is a conscious shift towards understanding issues of wealth and poverty; of who gets what in the international system. The emergence of the discipline will be examined to establish why the period necessitated a new approach within IR. By examining key perspectives of IPE theory, its usefulness and relevance to explaining issues of poverty and wealth and deepening understanding of international relations will then be ascertained.

The very definition of IPE is a contentious issue in itself. Depending on the theoretical perspective subscribed to, different elements of IPE become important. This is why it is important to examine different theoretical perspectives of the field. Whilst some writers perceive IPE as a branch of international relations, others believe that IR should be considered part of political economy. Each theoretical approach defines what constitutes ‘political’ and the ‘economic’ and thus this affects how they fit into the model of ‘political economy’.

The academic discipline of IR arose at the beginning of the twentieth century with the goal of understanding questions of war and peace and making the world a more peaceful place. This focus was maintained as a central aspect of the discipline until the 1960’s as it was relevant to the period; the Second World War and Cold War seemingly highlighted the importance of the focus for the study. “International relations asked the question why nation-states continued to go to war when it was already clear that the economic gains made in war would never exceed the economic costs of doing so… International political economy today…asks why do states fail to act to regulate and stabilize an international financial system which is known to be vitally necessary to the ‘real economy’ but which all the experts in and out of government now agree is in dangerous need of more regulation for its own safety?”[1] With America now established as the hegemon, the balance of power has re-established trade rather than warring relations between states. IPE is a response to a fundamental shift in current affairs which have shifted to issues of poverty and wealth.

Gill & Law suggest there are two reasons for the upsurge in interest in the field of IPE during the 1970’s. The first of these, in 1971, was the changes to the system in the world economy, essentially due to the collapse of the Bretton Woods System and the oil crisis. The system that politicians had established to ensure global economic growth and trade after World War II had been seriously compromised. “Politically weak and economically poor recently decolonized countries were unhappy with their subordinate position in the international economic system.”[2] Consequently, proposals from the UN during the 1970’s called for a ‘New International Economic Order’ to address the imbalance and disparity of wealth between developed and developing countries and improve the economic position of third world countries. This emphasised the interconnectedness of politics and economics. Political measures were taken that changed the rules of the game for the economic marketplace. Secondly, it is suggested that “changes in the academic community which occurred partly as a response to the ‘real’ changes in economic conditions”[3] Growing economic interdependence was significantly affecting US policy. Traditionally ‘low’ politics issues of economics, trade, money and foreign investment which had been previously dismissed as relatively unimportant compared to ‘high’, statesman politics of diplomacy and security began to move up the political agenda. The complex relationship between politics and economics was once again brought to the fore; IPE is the subject which attempts to grasp the relationship between these two key elements.

The important relationship between politics and economics, states and markets has been IR neglected by traditional IR. IPE provides theoretical approaches to understanding the relationship between these issues of wealth and poverty. Scholars generally regard mercantilism, economic liberalism and Marxism as the main theories of IPE. Mercantilism maintains a largely realist perspective focussing on the nation and interaction between states. Economic liberalism can be considered an addition to liberal theory focussing on the individual in the market place. Marxism maintains its own original theoretical perspective focussing on production and class conflict. These can be considered the main theories of the discipline insofar as they provide the core assumptions and values from which IPE as a discipline can be approached.

Mercantilism is connected to the establishment of the modern, sovereign states arising during the sixteenth and seventeenth centuries. Mercantilism is also referred to as statism, protectionism, and economic nationalism. Mercantilists believe that economics should be subordinate to the establishment of a strong state, with political elites at the forefront of the establishment of building the modern state. “Economics is a tool for politics, a basis for political power.”[4] For mercantilists, the international economy is an arena of conflict between opposing national interests, rather than an area of cooperation and mutual gain. The economic competition between states is thus regarded as a ‘zero sum game’; one state’s gain is another’s loss. Additionally, states are wary of other state’s relative economic gain as the material wealth accumulated could be used for establishing military-political power to be used against other states. This clearly reflects much of the neorealist ideology of competition between states. “Its central idea is that economic activities are and should be subordinate to the goal of state building and the interests of the state”[5]

Gilpin suggests that the economic rivalry between states can take two forms; ‘benign’ or ‘malevolent’ mercantilism. Benign mercantilist states take a generally defensive position, attempting to look after their national economic interests in order to ensure their national security without having any overtly negative effects on other states. “Some nationalists consider the safeguarding of national economic interests as the minimum essential to the security and survival of the state.”[6]

Conversely, ‘malevolent’ mercantilist states attempt to exploit the international economy through expansionary policies for example, colonisation. “There are those nationalists who regard the international economy as an arena for imperialist expansion and national aggrandizement.”[7] For mercantilists, economic strength and military political power are two important complementary goals for a state.

“Whereas liberal writers generally view the pursuit of power and wealth, that is, the choice between “guns and butter,” as involving a trade-off, nationalists tend to regard the two goals as being complementary.[8] Mercantilists suggest that because economic resources are essential to maintain and assert national power, conflict is both political and economic. Mercantilists would assert that the pursuit of wealth and power are inextricable goals of states which inevitably overlap. Mercantilists pursue power, self-sufficiency and economic independence rather than interdependence.

In contrast to the mercantilist perspective, economic liberals dismiss theories and policies which subordinate economics to politics. Conversely, economic liberals would suggest that markets are spontaneous; arising to meet demand and the satisfaction of human needs -provided they are free from state interference. “Liberal political theory is committed to free markets and minimal state intervention…individual equality and liberty.”[9]  Liberal ideology maintains the existence of individual rational actors – people acting in the way most beneficial and profitable for themselves, pursuing their own individual interests. Other liberal ideas include the belief in progress and mutual gain from free trade. Liberalism is committed to a free market and demand regulated by the market. “Smith suggests the key notion that the economic marketplace is the main source of progress, cooperation, and prosperity.” [10] Political interference and state regulation is believed to be inimical to this progress, creating conflict and reducing the efficiency of the system.

Economic liberals reject mercantilist notions of the centrality of the state as a central actor in economic affairs; rather, they suggest it is the individual and consumer who is in fact the central actor. In the marketplace they suggest economic exchange is a positive sum game, individuals and companies reap greater rewards than they input into production due to increased efficiency. Liberals suggest this starting point is useful for understanding market economics and also economics. Consequently, economic liberals reject the mercantilist notion that one state’s economic gain necessarily must be at the expense of another. The global economy is perceived as a as a sphere of cooperation amongst states and individuals and the mutual benefit of all and thus, the international economy should be based on this free trade model. Although classic liberal theorists would argue against any form of state interference, promoting instead a laissez faire economic system, neo-liberals accept some state interference in the form of policy measures to manage the workings of the economy can maximise the efficiency of the state. Keynesian ideas of a market ‘wisely managed’[11] by the state lent a positive perspective of the state as an actor who could give direction and provide political management of the market. The liberal view seems now to be shifting back towards an entirely laissez faire liberalist model with the belief that unfettered economic globalization will be prosperous for the whole world.

The Marxist approach to IPE is a fundamental critique of economic liberalism, rejecting the notion that the economy is beneficial to all as a positive-sum game. Rather, Marxists perceive the economy as a site of class inequality and exploitation. Marxists apply the mercantilist zero-sum game between states and apply it to class; one class can benefit but only at the expense of another. “Marxists agree with mercantilists that politics and economics are closely intertwined; both reject the liberal view of an economic sphere operating under its own laws. But where mercantilists see economics as a tool of politics, Marxists put economics first and politics second.”[12]

Marxists believe there to be two antagonistic social classes within the economy; the bourgeoisie who own the means of production and the proletariat who sell their labour to the bourgeoisie. By exploiting the labour, the bourgeoisie generate capitalist profit. This is because the labour puts in more work than it gets back in pay. Marx perceived capitalism as a precursor to a social revolution where the means of production would be placed under common ownership. Marxists suggest that economic production is the basis for all other human activities, including politics. For Marxists, states are controlled by the ruling class and driven by the interests of the bourgeoisie. This means war and conflict between states is the physical manifestation of capitalist class competition between states and as capitalism expands around the world, the competition between the capitalist classes follows. As such, Marxists perceive the history of IPE as the history of capitalism expanding across the globe.

Mercantilism, neo-Liberalism and Marxism all expose different aspects of the complex relationship between politics and economics. However, these theories in themselves have taken their arguments too far from the logical conclusion. Mercantilists’ claim that politics is in full control of economics is clearly incorrect. Although politics provides the framework for economics to function, the market has an important effect on the political agenda. However, the extent of this is not as far as Marxists would assert; although it is influential, economics does not determine politics. Similarly, although economic liberals would suggest the market is autonomous, this is not entirely true. Yes, the market does have its own self regulating mechanisms, but it is not completely independent of political control.

All three theories, mercantilism, economic liberalism and Marxism have elements which are useful and relevant for today. Mercantilism recognises the need for a strong state to allow the functioning of a liberal economy by providing stability and enforcing liberal rules around the world; the hegemonic stability theory. The most relevant Marxist debate concerns development and underdevelopment in the third world. Marxists recognise underdevelopment is often caused by external economic factors and exploitation from the developed world. Economic liberals’ optimisitic and positive view of globalization shifting towards a global economic system, bringing increased prosperity yet undermining the nation state is an interesting and particularly relevant debate. None of the theories in themselves can fully explain the development of the world yet elements of each provide insights into the linkage of politics and economics.

Whilst traditional IR questions of war and peace have partially re-emerged since 9/11, the proliferation of asymmetric attacks is fundamentally different from the inter-state conflict which consumed the world in the first half of the twentieth century.  The danger of war between states, the traditional focus of IR, has declined.  Conflict in the twenty-first century is increasingly within states and often linked to issues of development and underdevelopment, an important aspect of IPE. It could be argued that to some extent the asymmetric, terrorist attacks are a result of the conflict of ideology between the liberal economies of the West and Islamist states which are threatened by the all consuming materialism and pursuit of profit sought by capitalism. Although there are other important deep underlying tensions, there is a key link between economics and politics which cannot be ignored.  The issues of wealth and poverty raised by IPE are increasingly relevant in world politics

IPE theory can do a great deal in explaining the current political and economic climate in the world and as such remains an invaluable tool in understanding IR. Its relevance extends not only to explaining the political and economic systems of the past, but can also provide indicators as to the future of the world. Attempting to study and understand international politics without consideration of the economic constraints is naïve and although complex, by examining the economic motivations of states, their political motives often become clearer.


[1] S. Strange, States and Markets, Second Edition, Pinter, 1994, p.11
[2] R. Jackson & G. Sorenson, Introduction to International Relations Theories and Approaches, Oxford University Press, 2002, p.178
[3] S. Gill & D. Law, The Global Political Economy – Perspectives, Problems and Policies, Harvester Wheatsheaf, 1998, p.7
[4] R. Jackson & G. Sorenson, Introduction to International Relations Theories and Approaches, Oxford University Press, 2002, p.178
[5] R. Gilpin, The Political Economy of International Relations, Princeton University Press, 1987, p.31
[6] ibid. p.32
[7] ibid. p32
[8] K. Knorr, British Colonial Theories, 1570-1850, University of Toronto Press, 1944, p.10
[9] R. Gilpin, The Political Economy of International Relations, Princeton University Press, 1987, p.37
[10] R. Jackson & G. Sorenson, Introduction to International Relations Theories and Approaches, Oxford University Press, 2002, p.181
[11] J. Keynes, Essays in Persuasion, Norton, 1963, p.321
[12] R. Jackson & G. Sorenson, Introduction to International Relations Theories and Approaches, Oxford University Press, 2002, p.184

Fair & Lovely Case


1.      Is it Ethical to sell a product that is, at best, only mildly effective? Discuss.
Answer:
There are different reasons behind this.   
First, when an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services. When marketing practices depart from standards that society considers acceptable, the marketing process becomes less efficient—sometimes it is even interrupted.
Second, ethical abuses frequently lead to pressure (social or government) for institutions to assume greater responsibility for their actions. As a result, consumer interest groups, professional associations, and self-regulatory groups exert considerable influence on marketing. Calls for social responsibility have also subjected marketing practices to a wide range of federal and state regulations designed to either protect consumer rights or to stimulate trade.
There are issues regarding different marketing practices but there should not any ethical issue in selling of products which are mildly effective. Product can be mildly effective to the customers and if customers are not willing to buy it then it is all right for them. But for less effective products, selling those in the market is not ethical is not right.
Fair & Lovely is a product which can be mildly effective, because it is used externally for the beautification purpose. If someone did not use it then that person will not die, as it is not a lifesaving product. It is used to have brighter skin which can be an advantage to someone or can be a desire to someone. There are not any laws that only the lifesaving of most effective product are ethical to sell. Products have various purpose of use. So if someone wants to sell a product which is mildly effective then that should not be recognized as unethical. People are free to do different business. Only because of mildly effective make a business unethical is totally injustice to that business.      

2.      Is it ethical to exploit cultural norms and values to promote a product? Discuss.
Answer:
Culture:
Culture generally refers to patterns of human activity and the symbolic structures that give such activities significance and importance. Cultures can be "understood as systems of symbols and meanings that even their creators contest, that lack fixed boundaries, that are constantly in flux, and that interact and compete with one another.
Culture is manifested in music, literature, lifestyle, painting and sculpture, theater and film and similar things. Although some people identify culture in terms of consumption and consumer goods (as in high culture, low culture, folk culture, or popular culture), anthropologists understand "culture" to refer not only to consumption goods, but to the general processes which produce such goods and give them meaning, and to the social relationships and practices in which such objects and processes become embedded. For them, culture thus includes art, science, as well as moral systems.
Cultural Norms:
Passed from one generation to the next, cultural norms are the shared, sanctioned, and integrated systems of beliefs and practices that characterize a cultural group. These norms foster reliable guides for daily living and contribute to the health and well-being of the group. As prescriptions for correct and moral behavior, cultural norms lend meaning and coherence to life, as well as the means to achieve a sense of integrity, safety and belonging. Thus, normative beliefs, together with related values and rituals, confer a sense of order and control upon aspects of life that might otherwise appear chaotic or unpredictable.
Cultural Values:
Commonly held standards of what is acceptable or unacceptable, important or unimportant, right or wrong, workable or unworkable, etc., in a community or society.
We have found that there are different values for different culture. In some culture white skin is preferable in some culture black kin is preferable, in some culture sons are preferable and in some culture daughters are preferable and so on. Marketers use these different preferences and try to attract customers by showing customers desire without considering norms and values of any culture. At that time marketers only intention is to earn profit so they try to exploit cultural norms and values.
There are some rules and regulation regarding marketing promotions. There are also some rules regarding advertising. That rules describes what a marketer can do in their advertisement and what a marketer cannot do in their advertisement. It is not ethical to exploit any cultural norms or values through any advertisement. Advertisement is important for marketing promotion but by exploiting any cultural norms and values, it will not be accepted to all.
So we have found that this is not ethical to show or use any kind of advertisement which exploits cultural norms, values and other things to promote any kind of products. If any company does this kind of acts then they will be in a risk of any legal action by any other people and that may also cause a very bad reputation for the company for the future business. 

3.      Is the advertising of Fair & Lovely demeaning to women or is it portraying a product not too dissimilar to cosmetics in general?

Answer:
The desire for beauty seems to be an ongoing issue, in any part of the world. Every culture has a certain "look" that woman try to obtain. It really is getting to be rediculous. Here in America, all woman are trying to be thin or blonde or something that men desire. Many different celebrities have tried to break this mold by showing you dont have to be thin to be considered beautiful. After the Fair and Lovely ads, it seems that woman in Indian are trying to promote self beauty as well. 
The ads presented from this company should be perceived as offensive to many woman. The company took it too far, with presently young girls with the idea that if their skin was dark, they would not be loved as much.
Although I do believe good will come from these banned ads in that women will begin speaking and standing up for eachother, showing that young girls are beautiful as they are.


4.      Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? Discuss.

Answer:
Through its advertising Hindustand Lever Ltd. stated, in lament terms, the product is formulated to lighten skin by only one to three shades depending on the person. In marketing, however, there is a hidden message in everything- always something the advertisers and marketing agents don’t want you to know. If you read between the lines and try and make sense of things, you would know that a cream can’t penetrate deeper than the first few layers of skin, which ultimately cannot touch the levels where melanin rests to create skin pigmentation. Their marketing is ethical because they don’t false advertise.
The people of India look past all of the above justifications because they are so engulfed in the media hype and cultural norms. Society tells them its more socially acceptable to have fair skin, and their peers haunt and criticize those who don’t making them mental slaves to the concept of using skin creams and bleaches to lighten their complexions. 

It isn’t completely ethical to exploit such cultural norms and values to promote a product, but it’s still fair game in the business world. As long the advertisers and marketers comply with government regulations and as long as there is marketshare that is able to reap profits, marketers are going to try and fill the voids in their industry.
After concerns were raised by the AIDWA, HLL took appropriate steps to counter act the negative image burned into the minds of many Indian women. Their efforts to raise awareness and promote success and confidence among Indian women, however sincere, through the Fair and Lovely Foundation generated a more positive buzz around the company. It gave jobs to many unemployed women, and provided training to those women who wanted to increase or build skills as beauticians. Their response to the AIDWA’s accusations of racism, demeaning, and sexist resulted in economist boost for India. 


5.      In light of AIDWA’s charges, how would you suggest Fair & Lovely promote its product? Discuss. Would your response be different if Fairever continued to use “fairness” as a theme of its promotion? Discuss. 

Answer:
In the case Cultural Norms, Fair & Lovely, and Advertising, I do believe that selling a product that is only mildly effective is ethical because some products such as beauty creams take differently depending on the person and their skin. I do not think that Fair & Lovely was exploiting cultural norms and values because having lighter skin in Asia is wanted just like being tanner in America is wanted. If having fair skin is part of your culture than so be it and if you choose to use a product that lightens your skin use it.
The way that Fair & Lovely advertised their product could be demeaning to some people by the fair skin girl has a boyfriend and the darker skinned girl does not have a boyfriend. Although I do not think love is based on skin color. I can't say it enough advertising is a business and everyone wants to make their money. Is it wrong to promote what the company sells? No! I don't Fair& Lovely is trying to denigrate dark skin they are just making a product to conform to a certain culture. If Fair & Lovely wants to help their brand by selling more products they could have a different approach to their advertising strategy. They could make different commercials without comparing two different skin tones, maybe making a commercial with the products results. A before and after commercial might be better so the people buying the product would know what they are buying. "Fairness" is Fair & Lovely's theme I don't think it could be changed. If you want lighter skin you want to be fair. If you want whiter teeth you buy whitening gel, to me it's the same thing,

6.      Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. 

Answer:
The Fair & Lovely case is a good example on how companies can expand its market share through fixing a mistake. The company used advertising and marketing practices that degraded the women’s figure. With a little research it is possible to understand why this approach failure. Due to historical issues, India is one of the countries where women are fighting harder than the westerns to achieve a space in the marketplace, as well as in society.
After all the charges made by the AIWA’S, the company changed its marketing strategy, for another one related directly to the Indians women’s issues. For me, it was a great twist! Because, they have changed the message sent in their ads, portraying a confident and happy woman. A Foundation was created offering training, counseling and scholarship for low-income women. Different sizes of the product were created, making it available for the mass. In addition, entrepreneur training was available, through the Project Shakti, giving women the possibility of making profit from selling the product.
In addition, to the practices already created by the company I would suggest, a TV program where the average women would tell about their experiences with the product. Moreover, I would develop a campaign exploring the different types of women, demystifying the beauty stereotype reigned in India.

7.      Based on CavinKare's statement of values beliefs, how would you evaluate CavinKare's advertising /marketing programs?

Answer:

In this case, it was ethical to sell a product that is mildly effective, because despite it only working “mildly”, consumers still responded to the product in a positive manner and even launched job opportunities.
Though my initial reaction to the case study was to say that exploiting cultural norms and values to promote a product is unethical, I changed my mind as I later compared it to similar products marketed in America. The truth is that every country has a norm of what is considered “superior/standard” and in India (much like many other countries), it just so happens that being fair skinned is considered beautiful. What I would be opposed to is the advertising strategy of Fair & Lovely. I don’t think it was ethical for the company to imply that a woman could be more successful financially by having lighter skin. The advertisement wasn’t necessarily demeaning, but rather favoring a certain type of light-skinned woman and that in turn causes image-conscious discomfort for a darker-skinned woman. Again, I’d like to point out the fact that this commercial is no different than a StriVectin cream product that “at best, is only mildly effective” on women in preventing stretch marks caused by pregnancy as stretch marks are considered unattractive. How is this any different from Fair & Lovely, or other beauty campaigns such as anti-aging products in our country where youth is considered beautiful?
As a result of complaints filed against Fair & Lovely by AIDWA, HLL’s Fair & Lovely Foundation was launched and had a positive impact on the Indian economy. It created Shakti Ammas to bring the product to the masses, and gave the opportunity for young women possessing no entry-level skills to work and empower themselves in addition to scholarships funded by the Fair & lovely Foundation. 

Policy, Service and Support Institutes to Facilitate Exports


Introduction
I . With a view to securing active co-operation of producers and exporters in the drive for export promotion Govt. of India has sponsored number of export promotion councils /boards as non profit organisations under the Company's Act and there are about 30 such councils / boards for various commodities with branches and regional offices throughout the country.
All exporters of products coming under the council are entitled to become the members of the council if they wish to claim export incentives and assistance provided by the council as per government's policy. The Govt.. provides grants under various heads for the councils.
Members are charged an annual subscription fee for the services rendered and they elect working committee chairman and other office bearers. The central government appoints senior officials to act on working committee and guides its deliberations.
1. Functions and role of EPC's ( Export Promotion Councils )
1.  To appraise Govt. on export growth, necessary data and of exporters problems in general trade and advise Govt.. to remove such difficulties and resolve trade disputes.
2.  To arrange in an organised manner delegates to go abroad to promote exports of specific products or group of products and circulate the reports of visits to its members to help their exports
3.  To establish contacts with overseas buyers, project associates, locate, right suppliers and buyers and circulate the trade enquiries among members.
4.  To conduct market surveys, researches and publish the results through its bulletins and publications in different markets
5.  To provide credibility reports on suppliers' status, technical competence and help in tie-ups
6.  To offer valuable advice on finance, banking, insurance, joint ventures, customs formalities etc.
7.  To arrange buyers-sellers meet, supply of indigenous and imported raw materials and help in shipping and transport problems.
8.  To chalk out plans for display or advertising of member's products in overseas markets
9.  To seek foreign offices of EPC's help to exporters in consolidating the existing exports and diversifying into new products by opening new offices and explore export potentials and liaise with industry, trade, Govt. and trade bodies.
10.               To render all assistance in exports finance.
Other various service and support institutes to facilitate exports:
Govt. of India has also created various other services and support institutes to facilitate the task of promoting exports through export finance, market research, export credit insurance, resource personnel for exports, publicity, packaging, quality control, transport, etc.
2. Commodity Boards
These are organisations set up for the development of certain commodities for export and deal with all problems of production, development and marketing of the commodities concerned.
Objectives and Functions
1. To advice the Govt. on policy matters such as fixing quotas for exports, signing
trade agreements, etc.
2. To undertake promotional activities such as participation in exhibitions and trade fairs, opening foreign officers, conduct market surveys and sponsoring trade delegations, etc.
3. Export Credit Guarantee Corporation (ECGC)
This has been established in 1964 with head office in Mumbai and controlled by ministry of commerce government of India.( Please refer Vol. Export Import Finance).
4. Indian Institute of Foreign Trade (IIFT)
India needed trained and skilled personnel for the development of export trade and IIFT was set up in 1963 as an autonomous body registered under Societies Regulation Act.
Main functions of IIFT
1.  To train personnel at various levels for export trade
2.  To collect data and documents an all aspects of export trade
3.  To ascertain characteristics of foreign markets and consumer preferences
4.  To determine scope and techniques to be adopted for increased export trade
5.  To provide consultancy service to companies in matters relating to exports
6.  To house library with periodicals from UNO/FATT/UNCTAD etc.
7.  To publish trade bulletins, trade reviews, journals etc. and disseminate information concerning exports and export activities.
5. India Trade Promotion Organisation (ITPO)
It is a nodal agency of Indian Govt.. to provide a wide spectrum of services to export trade and industry and act as catalyst for growth of India's export trade.
Activities of ITPO
1.  Identifies and nurtures specific export products with long range growth prospects
2.  Organises various trade fairs and exhibitions in India and potential foreign countries
3.  Cultivates overseas buyers and establishes durable contacts between, Indian suppliers and overseas buyers
4.  Organises buyers sellers meets seminars conferences, workshops with a view to bring buyers and sellers together
5.  Organises India promotions with Department stores and order Houses abroad
6.  Conducts in house and need based research on export trade and promotion
7.  Manages the extensive trade five complete pragati maidan Delhi and establishes such fair facilities in various states to promote exports from India
8.  Overseas offices of ITPO pursues investment opportunities besides activities aimed at promoting India's exports.
9.  Enlists the involvement and support of the state governments in India for promotion of foreign trade.
6. Export Inspection council (EIC)
With the objective of exporting Indian goods of good quality with international standards and for lending any dense in overseas buyers the government of India passed export quality control and inspection Act 1963 (Please refer Export Finance Chapter VII and page 47)
Objectives and Activities of (EIC)
1.  Consults trade and industry, conducts detailed discussions, studies of buyers exacting needs and formulate standards for pre-shipment inspection.
2.  Comes out with various schemes of quality control, pre-shipment inspection and self-certificate schemes
3.  Establishes laboratories and test houses for export products
4.  Recommends to Govt.. of India the commodities for quality control ,and inspection type and organises to conduct the same.
7. Indian Institute of Packaging (IIP)
Govt. of India in collaboration with the industry has set up IIP in 1966 with Mumbai as its headquarters to match the packaging standards of export goods with that of international standards and sophistication
Aims and functions of IIP
1.  To stimulate consciousness for good packaging
2.  To undertake research on raw materials to be used for packaging
3.  To have full information on latest developments in packaging
4.  To organise training programmes for personnel of packaging and packing
technology
8. Indian Council of Arbitration (ICA)
Govt. of India has set up in 1965 ICA as Apex arbitration body to solve disputes between exporters and importers.
Objective and Functions
1.  To promote and encourage amicable settlement of foreign trade disputes
2.  To arrange for amicable settlement of disputes through its constituent members
3.  To prepare and maintain panel of arbitrators
4.  To propagate and popularize the idea of Arbitration
5.  To collaborate with international organisations
9. Directorate General of Shipping
Directorate General of shipping was set up in 1949 with headquarters at Mumbai.
Objective and Functions
1.  To deal with all matters relating to merchant shipping like navigation and administration of merchant shipping etc.
2.  To develop Indian shipping
3.  To regulate ocean freight rates in export trade.
10. All India Shipper's Council
The Apex body titled All India shippers council was set up in Delhi with five regional shippers organisation like Easter, Western, Southern, Northern and South Western Shippers council to provide periods consultation with all parties concerned on matters of common interest such as freight structure, conference practices, conference lines like availability of shipping space, port facilities port charges etc. for export import cargoes.
11. Department of Commercial Intelligence and Statistics
This body was established with its head office at Kolkata
Functions
1.  Responsible for commercial intelligence collection, compilation and publication of statistics of trade, tariff and shipping
2.  Maintains commercial library in Kolkata on trade disputes.
12. Central Advisory Council on Trade
Apart from the above there are consultative bodies such as central advisory council on trade and zonal export import advisory committees have been created to discuss various problems relating to export and import and suggest ways and means for promoting exports trade. On the deliberations of such organizations the Govt.. of India, frames and formulates its export and import promotion policies and successful implementation of export schemes.
This was set up in 1978 by merging Board of trade and advisory council on trade headed by Union Minister of Commerce. This consists of 28 members from Reserve Bank of India, Exim Bank, Federation of Indian Exports Organisation Member of parliaments and industrialists and hold office for two years.
Functions
1.  To advise Govt. an export import policies and programmes and operations of the same.
2.  To organise export production
3.  To organise and develop commercial services
13. Zonal Export Import Advisory Committees
These are set up as follows in four zones namely Northern, Southern, Eastern and Western Zonal Export Import advisory committees Functions of the Zonal export import advisory committees are
1.  To consider difficulties and suggest measures in relations to the operation of export import policies and procedures, programs and disbursement of cash assistance.
2.  To consider difficulties and suggest measures in matters relating to customs clearance, shipping, credit insurance and export inspection.

MECHANICS OF PROTECTIONISM


Protection stands for restrictions imposed on the import of foreign goods. The theoretical and logical arguments for free trade have equal validity in all countries; yet the international trader must face the reality that he lives in a world of tariffs, quotas and non-tariff barriers. All these governmentally imposed barriers are imposed through the political pressures of business for protection of their markets. Thus one can see that the arguments of classical economists based on assumptions of full employment, economic growth, etc., will not yield the benefits of free trade as implied in the theories.
The arguments in favour of barriers or protective tariffs are many. But all arguments can be essentially classified as below: i) Protection of Infant Domestic Industry ii) Protection of Home market iii) Need to keep Money at Home iv) Conservation of Natural Resources v) Reduction of Unemployment vi) National Defence vii) Retaliation and Bargaining
The preference as to free trade or protection depends on the circumstances prevailing in a country. An economy with strong cost advantage in manufactured goods or having capacity to manufacture more goods, enjoying high standard of living will prefer free trade. Similarly a country with a monopoly will also prefer free trade. But restrictions on trade may be necessary for developing countries to encourage its industrial production and also to increase employment and economic activity. In an economy depending primarily on agriculture, protection also helps in diversification of its production activities.
Arguments against protection are that it prevents trade, prevents better productivity, results in higher price, leads to competitive protection and wars, etc.
Protection is essential for countries that are in the process of development and this fact has been recognised universally. As a result, a number of international institutions have been established for the help of developing and undeveloped economies.
TRADE BARRIERS
Trade barriers may be (i) Tariff Barriers and (ii) Non Tariff Barriers or protective barriers.
i) TARIFF BARRIERS : Tariff barriers have been one of the classical methods of regulating international trade. Tariffs may be referred to as taxes on the imports. It aims at restricting the inward flow of goods from other countries to protect the country's own industries by making the goods costlier in that country. Sometimes the duty on a product becomes so steep that it is not worthwhile importing it. In addition, the duty so imposed also provides a substantial source of revenue to the importing country. In India, Customs duty forms a significant part of the total revenue, and therefore, is an important element in the budget. Some countries use this method of imposing tariffs and Customs duties to balance its balance of trade. A nation may also use this method to influence the political and economic policies of other countries. It may impose tariffs on certain imports from a particular country as a protest against tariffs imposed by that country on its goods.
Tariffs may be classified according to (a) the purpose (b) how they are levied. As far as the purpose of taxes are concerned tariffs may again be classified as Revenue Tariffs and Protective Tariffs.
Revenue Tariffs are basically intended to raise the Government's revenue. It does not intend to protect any industry of the country. It is levied at a very low rate and does not obstruct the free flow of trade.
Protective Tariffs on the other hand aim at protecting the domestic industries and are generally levied at a very high rate and therefore, obstruct the free flow of imports. Its purpose is hence not to provide revenue to the Government but to safeguard the domestic industries. On the basis of how tariffs are computed, they may be put into two categories as:
Specific Duties, imposed on the basis of per unit of any identifiable characteristic of merchandise such as per unit volume, weight, length, etc. The duty schedules so specified must specify the rate of duty as well as the determining factor such as weight, number, etc. and basis of arriving at the determining factor such as gross weight, net weight or tare weight.
Ad valorem Tariffs are based on the value of imports and are charged in the form of specified percentage of the value of goods. The schedule should specify how the value of imported goods would be arrived at. Most of the countries follow the practice of charging tariffs on the basis of CIF cost or FOB cost mentioned in the invoice. As tariffs are based on the cost, sometimes unethical practices of under invoicing are adopted whereby Customs revenue is affected. In order to eliminate such malpractices, countries adopt a fair value (given in the schedule) or the current domestic value of the goods as the basis of computing the duties.
One example is edible oils. India's production from oilseeds cannot meet the demand of refined oil for cooking and other uses, leading us to necessarily import the balance requirements. The major import is crude palm oil from Malaysia / Indonesia.
In order to protect the domestic industry, our Govt. revises customs duties upwards whenever the fob ( ex exporting country ) cost or cif ( cost insurance, freight at any Indian port ) cost of crude palm oil goes down, to enable the Indian manufacturer to have a level playing field. In other words, the tariff on raw material, crude palm oil, is adjusted so that there is a level playing field between the indigenous manufacturer ( from crude palm oil ) and the refiner ( from imported palm crude ).
ii) NON - TARIFF MEASURES (BARRIERS) To protect the domestic industries against unfair competition and to give them a fair chance of survival various countries are adopting non-tariff measures. Some of these are :
Quantity Restrictions, Quotas and Licensing Procedures :- Under quantity restriction, the maximum quantity of different commodities which would be allowed to be imported over a period of time from various countries is fixed in advance. The quota fixed normally depends on the relations of the two countries and the needs of the importing country. Here, the Govt. is in a position to restrict the imports to a desired level. Quotas are very often combined with licensing system to regulate the flow of imports over the quota period as also to allocate them between various importers and supplying countries.
Foreign Exchange Restrictions -
Exchange control measures are used widely by a number of developing countries to regulate imports. Under this system an importer has to ensure that adequate foreign exchange is available for imports by getting a clearance from the exchange control authorities of the country.
Technical Regulations -
Another measure to regulate the imports is to impose certain standards of technical production, technical specification, etc. The imported commodity has to meet these specifications. Stringent technical regulations and standards beyond international norms, expensive testing and certification, and complicated marking and packaging requirments.
Consular Formalities -
A number of countries specify that the shipping documents must accompany the consular documents such as certificate of origin, certified invoices, etc. Sometimes, it is also insisted that the document should be drawn in the language of the importing country. Fees charged for such documentation is also very heavy.
Voluntary Export Restraint:
The agreement on 'voluntary' export restraint is imposed on teh exporter under the threat of sanctions to limit the export of certain goods in the importing country. Similarly, establishment of minimum import prices should be strictly observed by the exporting firms in contracts with the importers of the country that has set such prices. In case of reduction of export prices below the minimum price level, the importing country imposes anti-dumping duty which could lead to withdrawal from the market. Voluntary export restraints mostly affect trade in textiles, footwear, dairy products, cars, machine tools, etc.
Local Content Requirement:-
A local content requirement is an agreement between the exporting and the importing country that the exporting country will use some amount or, content of resources of the importing country in its process of production. If the exporting country agrees to do that only then the importing country will import their goods.
Embargo:-
Embargo is a specific type of quota prohibiting trade. Like quotas, embargoes may be imposed on imports, or exports of particular goods, regardless of destinations, in respect of certain goods supplied to specific countries, or in respect of all goods shipped to certain countries. Although the embargo is usually introduced for political purposes, the consequences, in essence, could be economics.
Customs and administrative procedures such as rules of origin, customs classifications, anti-dumping duties, import licensing procedures and others were second major barrier set. SPS measures relating to maximum residue levels, pest/disease free zones, etc, were the third most often citied notifications. Quantitative restrictions, charges on imports and others are there.
The purpose of tariff and non-tariff barriers is to regulate the free-flow of imports. With tariffs, the Govt. receives revenue while with non-tariff barriers there is little revenue but protection is given for the domestic industries. Recently, non tariff measures have become more important than tariff regulating the imports in the desired direction, keeping in mind the balance of trade and balance of payment situations.
Main Points
1.  International Trade involves
o    Tariffs, quotas &
o    Non-tariffs
2.  Protection stands for restrictions imposed on imported goods to protect
o    domestic industry, market & economy
o    bargaining power and reduce unemployment
3.  Trade Barriers are of 2 types :
Tariff Barriers
Non-Tariff Barriers
a) Tariffs are taxes levied on imports under terms of GATT
4.  Different types of Tariffs:
o    Revenue Tariff - Increases Govt. revenue
o    Protective Tariff - protects domestic industry
o    Counter active Tariff - Similar to anti-dumping
o    Specific Tariff - based on per units/Vol./
o    Length/number of goods
o    Ad valorem Tariff - based on certain percentage Of FOB/CIF value
o    Anti-dumping Tariff - to counter dumping activity
STANDARDS
Standards are increasingly being used as a protectionist measure to restrict imports. As such, standards related trade barriers are of deep concern for exporting countries like India. While on the one hand, international trade has become more open with reduction in tariff removal of quotas, on the other hand, non tariff barriers (NTBs) in the form of standards, testing, labeling, certification and registration requirements is on a steady rise. Almost all countries use some type of NTBs to protect their domestic industries from rising imports.
Standards are necessary as they serve two key purposes of providing compatibility and information. If products are not standardized, especially the electronic products they may be suitable for domestic requirements in the importing country. Further, standards provide useful information on the quality of the product, which is immensely important for food products, as sub-standard quality could prove harmful to human/animal health.
Standards related barriers can be of different types product standards, process standards, testing requirements, environmental standards, packaging and labeling requirements, etc. While all these standard act as safety measures, undue use of these measures can act as NTBs. Several industries in India are facing standard related barriers while exporting their product in international markets. Some of the sectors greatly affected by NTBs include agricultural products, marine products, pharmaceutical, processed foods, textiles, leather and chemicals.
Two agreements under WTO, viz., Sanitary and Phtyosanitary Measures (SPS) and Technical Barriers on Trade (TBT) encourage member countries to use common international standards, which can reduce the cost of adapting to different national standards for the developing countries.
Industries in developed countries are facing tough competition from cheaper imports from developing countries and as such they are increasingly lobbying with their respective governments to impose regulations and standards suited to their interests. Consequently, incidence of standards related NTBs is unlikely to fade off in the near future. As such, there is a need to equip Indian exporters to meet these barriers effectively, without affecting their exports. Steps are needed to build up the capabilities of Indian exporters to meet the international standards. India's systems of inspection, testing and certification need to build up the capabilities of Indian exporters to meet the international standards. India's systems of inspection, testing and certification need to be strengthened further. Steps should be taken to spread greater awareness amongst exporters about various foreign standards and regulations.
Difference between Tariff and Non-Tariff Barriers

New Tariff Barriers
New tariff barriers faced by Indian products in various overseas markets are severely constraining our exports. These barriers may broadly be enumerated as :
1.  restrictive import policy regimes (import charges other than customs tariff, quantitative restrictions, import licensing, custom barriers);
2.  standards, testing, labelling and certification (including phytosanitary standards), which are set at unrealistic high levels for developing countries are scientifically unjustified;
3.  export subsidies (including agricultural export subsidies, preferential export financing schemes, etc.,);
4.  barriers on services (visible and invisible barriers restricting movements of service providers, etc,);
5.  government procurement regimes; and
6.  other barriers including anti-dumping and countervailing measures
QRs
Quantitative restrictions, especially in the textiles area, are one of the most important of the non-tariff barriers affecting India's trade. The major trading partners of India have not made any industrial adjustment nor have accorded any meaningful access to developing countries like India. The integration programme implemented by the importing countries has not been in line with the spirit of the Agreement on Textiles and Clothing (ATC), though it may have conformed to the narrow technical and legal requirements of the Agreement, in the first stage starting from 1 January 1995, major restraining countries integrated no product under restraint for India; and in the second and third stages, integration of restraint products has been negligible. The result is that even in the tenth year of the transition period, more than 95% of India's apparel and yarn trade would remain un-integrated with some of its major trading partners. Further, the integration schedules have a greater concentration of low value added products. It is, thus obvious that the major importing countries have continued to back load the integration process and the bulk of integration would take place only at the conclusion of the transition period.
Non-Tariff Measures
In a number of other product sectors of export interest to India, market access has been affected by several non-tariff Measures (NTMs).
Qualitative Requirements for Agricultural Products
In the agricultural product sector, there are barriers to export of mangoes and other fruit on account of insistence of some of our major trading partners to use only the Vapour Heat Treatment (VHT) procedure. In the floriculture sector, there are certain plant quarantine procedures in some importing countries including zero tolerance for some insects and pests, which affect our market access.
The export of Indian milk product is affected on account of certain conditions like proof of absence of TSE/Scrapie in India insisted upon by some trading partners. There is continuing ban on import of Indian meat by some countries even though India has been free from rinderpest for the last three years and the same has been published in the OIE bulletin released from Paris. There are different regulations on use of pesticides and pesticides residues by various importing countries, which has affected market access of Indian products like grapes, egg products, gherkins, honey, meat products, milk products, tea and spices, Non-harmonisation of regulations for approval of exporting units of Indian egg products and non-approval of Indian egg processing establishments by one of our major Trading partner is another market access barrier.
NTMs for Leather Products
In the leather products sector, Indian exporters face NTMs like chemical and dye content of leather, other standards ( like different shoe size standards, more than appropriate stringent standards for flex testing, tearing strength, colour fastness and flammability testing), packaging and labelling requirements (like insistence on use of recyclable card boxes for packing footwear, at times insistence on reshipping packaging material back to the point of origin), violation of MFN and national treatment (for instance testing, double certification and standards compliance may not be mandatory or as strict for local manufacturers or for some other exporting countries), visa restrictions and other import bans (like ban on use of nickel in footwear, ban on use of colour pigments with additive base).
Social Security
Unreasonable social security requirement and visa restrictions enforced by some of our major trading partners have affected the growth of our software exports.
Safety Norms
The requirement of assembly of bicycles according to the security and safety norms of a trading partner in a discriminatory manner and need for a certificate of compliance by an authorised organisation has severely affected market access of Indian bicycles to that country.
The illustrative examples of NTM given above indicate the significant financial and time costs, which have adversely impacted on the market access for Indian goods and services. (Source : WTO)
Anti - Dumping
Anti dumping is a new weapon in the trade war. Anti dumping is one policy which is creating a non tariff barrier, hindering free trade.
If a company exports a product at a price lower than the one charged in its home market, it is said to be dumping. If the importing company succeeds, its country will levy an anti dumping duty on the product exported by the Indian Co. to him. This adds to the landed cost of the product and reduces the Indian exporter's competitiveness.
Over the last century, GATT ( now WTO) has framed rules and regulations to be followed before an importing member country levies anti dumping duty on imports from another member country.
In case of non settlement between the exporting and importing members of WTO, the case is referred to Dispute Settlement Body of WTO at Geneva. The fight is a long drawn out battle and involves legal expertise and enormous collection of data.
The exporting industry should get prepared for eventualities of AD quite well in advance and face with the help of our Govt.