A positive expectation that another will not—through words, actions, or decisions—act opportunistically.
Trust is a history-dependent process (familiarity) based on relevant but limited samples of experience (risk).
Three types of test
1. Deterrence based trust
Trust based on fear of reprisal if the trust is violated
2. Knowledge based trust
Trust based on behavioral predictability that comes from a history of interaction.
3. Identification
Trust based on a mutual understanding of each other’s intentions and appreciation of the other’s wants and desires.
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