Chapter 9
1. _________________ is the Customer-focused marketing process that is based on using the Internet, intranets, and extranets to establish two-way transactions between a business and its customers or potential customers.
A. Internet Marketing B. Interactive Marketing
C. Consumer Marketing D. None of the above
2. ______________________ is the information systems that cross the boundaries of traditional business functions in order to reengineer and improve vital business processes all across the enterprise.
A. Cross-Functional Enterprise Systems B. Cross-body Functional System
C. Accounting Information System D. None of the above
3. Which of the following is Online Transaction Processing Systems (OLTP)?
A. A system that captures and processes transactions
B. A system that captures and processes transactions immediately.
C. A real-time system that captures and processes transaction immediately
D. A system that process transaction through Internet
4. Batch processing means:
A. Transaction data are accumulated over a period of time and processed periodically
B. Data are processed immediately after a transaction occurs
C. Processing batches of MIS classes D) None of the above.
5. All of the following are the goals of Enterprise Collaboration Systems (ECS) except:
A. Communicate B. Coordinate C. Commission D. Collaborate
6. Your text outlines three basic categories of electronic commerce applications: business-to-consumer, business-to-business, and consumer-to-consumer. When businesses develop attractive electronic marketplaces to entice and sell products and services to consumers, this is considered which type of application?
A. Business-to-business. B. Business-to-consumer.
C. Consumer-to-consumer D. None of the above.
7. ______________ is a category of e-commerce processes that support the vital collaboration arrangements and trading services needed by customers, suppliers, and other stakeholders to accomplish e-commerce transactions.
A. Workflow management B. Collaboration and trading.
C. Security and control D. Knowledge management.
8. Your text describes current e-commerce trends in applications and associated strategies taking place in the business-to-consumer market and the business-to-business market. Web brochures would be considered a short-term strategy which market?
A. Business-to-consumer B. Business-to-business C. Both A and B D. Neither A nor B
9. A basic fact for Internet retailing is that all retail websites are created equal as far as which imperative of success in retailing is concerned?
A. Pricing. B. Advertising. C. Location. D. Integration.
10. The statement "A company's prices don't have to be the lowest on the Web if they build a reputation for high quality, guaranteed satisfaction, and top customer support while shopping and after the sale" applies to which of the following e-commerce success factors?
A. Performance and service efficiency. B. Selection and value.
C. Offering incentives to purchase. D. Security.
11. The statement "A top e-tailer would help you select quality products with helpful pages such as "How to Choose" sections, and gives a money-back guarantee on your purchases" applies to which of the following e-commerce success factors?
A. Performance and service efficiency. B. Selection and value.
C. Offering incentives to purchase. D. Security.
12. For most companies today, electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. A. True B. False
13. Companies involved in electronic commerce as buyers rely on Internet-based technologies, and e-commerce applications and services to accomplish marketing, discovery, transaction processing, and product and customer service processes. A. True B. False
14. Electronic personal advertising of products and services to buy or sell by consumers at electronic newspaper sites, consumer e-commerce portals or personal websites is a form of consumer to business e-commerce. A. True B. False
15. Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. One of these components is customer profiling which deals with gathering data on customers and their website behavior and choices, and building electronic profiles of their characteristics and preferences. A. True B. False
16. One of the competitive necessities for the web retailer is real-time personalization. Real-time personalization works as a customer browses online and keeps track of customer behavior while online. A. True B. False
17. Electronic debit transfer (EDT) systems are a major form of electronic commerce systems in banking and retailing industries that use a variety of information technologies to capture and process money and credit transfers between banks and businesses and their customers.
A. True B. False
18. A major advantage of the Internet, intranets, and extranets is they enable companies to create new channels for interactive communications within a company, with customers, and the suppliers, business partners, and others in the external environment.
A. True B. False
19. A basic fact of Internet retailing is that web sites are not created as close as the physical location of the firm is to the customer. A. True B. False
20. One of the factors leading to successful retailing on the Web involves giving online customers with similar interests a feeling of belonging to a unique group of like-minded individuals, which helps build customer loyalty and value. A. True B. False
We need to keep ourself updated to sustain in the market as Ecommerce is the growing marketing platform.
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